Testing Prototypes to Increase MOOC Usage & Certifications
A Case Study from Colombia
The study tested practical approaches for libraries and telecenters to increase completion and certification rates of Massive Open Online Courses (MOOCs). The target audiences were (1) infomediaries (telecenter facilitators and librarians) in venues offering public access to information and communication technologies (ICTs) in urban Colombia; and (2) end users of these institutions between 18 and 35 years of age. In total, 634 people received information about MOOCs, 10% of whom enrolled in a MOOC relevant to their professional development. Among those who enrolled, 35% completed and obtained certification. Although the small sample size precludes broad conclusions, an analysis of findings related to participant demographics, motivation, awareness, ICT accessibility, and financial incentives offers some insight into variables that influence MOOC usage and certification rates in Colombia.