Senegal Behavior Communication Kaolack Endline Report

Social and behavior change communication (SBCC) strategies have long been used to support public health initiatives around the world. Could the lessons from the health sector inform efforts to enlist families in supporting their children to learn to read? To answer that question, the United States Agency for International Development’s (USAID’s) Education Data for Decision Making (EdData II) project is piloting a series of studies to test whether communications techniques can bring about changes in family members’ knowledge, attitudes, and behaviors related to their children learning to read. The first of these studies, which took place in the Kaolack region of Senegal, was completed in January 2016 and is the subject of this endline report.