Senegal and Behavior Change Communications Research
Poster Campaign Materials
The following poster images were designed for the Social and Behavior Change Communications (SBCC) campaign in the Senegalese school communities of Kaolack and Rufisque. SBCC, a strategy originally used to support public health initiatives, utilizes a series of communication techniques to bring about changes in family members’ knowledge, attitudes, and behaviors related to their children learning to read. The five posters found in this document were placed in public spaces in Kaolack and Rufisque and served as one of the many forms of campaign material designed to influence families’ attitudes toward their children’s reading.