Higher Education Storytelling Toolkit
Strategies and Frameworks for USAID Washington and Missions
Through the development of relevant curricula, evidence-building research, and increased community engagement, faculty, staff, and students contribute to strengthening all sectors of the economy—from agriculture to energy, from business services to technology, from health to engineering. Higher education creates pathways to better health, economic growth, a sustainable environment, and peaceful, democratic societies.
USAID’s Higher Education Storytelling Toolkit is designed to support USAID staff and implementing partners across technical sectors to tell the story of higher education’s role in advancing development. The toolkit provides higher-education specific recommendations and guidance around storytelling structure, interview strategies, photography and video guidelines, social media tips, and additional communications resources. A focus on more compelling and strategic storytelling will amplify USAID’s work in and with higher education, increase engagement with global audiences, and elevate the programming of USAID implementing partners.